Ecommerce performance studio — London
Performance
you can actually
trace.
Paid media, creative, CRO and server-side tracking for Shopify brands. One studio. One trail from the ad to the order.
Deduplication
1×
Every purchase counted once. Browser and server share one event id.
Server-side tracking
Stape · Addingwell
Implemented beside the Shopify store. Consent forwarded with every hit.
Your stack, connected
Nine platforms wired through one server container. We implement them; we are not them.
03Services
Six disciplines. One trail of evidence.
Media, creative, the store and the measurement layer are built to agree with each other. When they cannot, we say so.
01 — Paid media
Meta · Google · TikTokScale what the orders support.
02 — Creative
Static · 9:16 · UGCCreative that earns attention.
Every concept ships with a hypothesis, so a winner is a lesson, not a lucky frame.
03 — CRO
Checkout friction, found.
Offer, proof and the steps between the ad and payment. Mobile first.
04 — Tracking
One event id. Counted once.
- Browser and server deduplicated
- Consent forwarded with the hit
- Refunds stay in the story
05 — Shopify
The store the campaign meets.
Explore06 — Attribution
Orders vs platformsWhich pound made the order?
Read against exported orders, refunds included.
04 — Case study 01
Food & drink
Server events matched
98%
Last 12 weeks
Sparkling drinks · DTC subscription
A subscription brand that could finally see which ad poured the order.
Server-side tracking rebuilt on Stape, a landing page that matched the ad, and creative judged by first-order margin instead of clicks.
05 — Server-side tracking
Every order should know where it came from.
Ad blockers, ITP and consent all drop pixels. A server container beside the Shopify store sends the purchase the browser could not. Browser and server share one event id, so the platforms deduplicate instead of double counting.
- 1
- event id, shared by browser and server
- 2
- hosts we implement: Stape and Addingwell
- 4
- destinations from one container
- 0
- marketing tags fired against a refusal
From click to order
Live flow01 · Source
Meta ads
02 · Store
Landing page
03 · Intent
Checkout
04 · Truth
Shopify order
05 · Signal
Server event
06Creative & CRO
Creative that earns attention. Pages that keep it.
Static, video, UGC, product stills, mobile product pages and landing pages. Every piece is judged by the order it helps create.
Ad · static · 4:5
Video · hook frameNewProduct · still
Art direction07 — More work
Creative, checkout and attribution, read against the order.
Performance running brand · Launch
Launch creative that earned attention, and a checkout that kept it.
+28%
checkout completion
−41%
CAC in 60 days
Home objects studio · Attribution
Fewer channels, better measured, higher margin.
2.1x
contribution margin
100%
orders with a source
08 — Process
A short path. No theatre.
Four steps, in this order. Measurement comes before media because a number you cannot trace is a number you cannot defend.
Accounts, the store, the consent tool and the question finance already asks. We read the order export before we read the ad manager.
Timelines are typical, not promised. A statement of work sets the real ones.
09 — Start a project
Let’s make it perform.
Bring the store, the ad accounts and the figure you do not trust. We will tell you if the first job is measurement, media or the page.