Services

Six disciplines. One trail of evidence.

Hired for ecommerce performance: the store, the path to purchase, and the media that pays for both. Tracking is how we know the work held.

01 — Paid media

Scale what the orders support.

Meta, Google and TikTok, planned and run against the store's own numbers. Creative, budget and audience move when the server can explain the order, not when a dashboard looks good.

Account structure that mirrors how the store actually sells.
Budget moves on first-order margin, not on CTR.
A pause when consent, match rate or refunds make the number unsafe.

Budget rule

margin

Budget moves on first-order margin, never on click-through rate.

02 — Creative

Creative that earns attention.

Static, video and UGC built around one product truth. Every concept ships with a hypothesis, so a winner is a lesson, not a lucky frame.

Concepts tied to an offer, not to a mood board.
Static, 9:16 video and UGC, cut for each placement.
Weekly rotation read against the order, not the like.

A plain blue drink can frozen in a splash on an electric blue backdrop

03 — CRO

Checkout friction, found.

Offer, proof and the steps between the ad and payment. Mobile first, because that is where the session usually is. A change that cannot be read against orders is not a result.

Landing pages that keep the promise the ad made.
Checkout steps removed, not restyled.
A before-and-after finance can open.

9:41

04 — Server-side tracking

Every order knows where it came from.

A server container on Stape or Addingwell beside the Shopify store. Browser and server share one event id, consent travels with the hit, and refunds stay in the story.

Stape or Addingwell, one primary container.
Meta CAPI, Google, TikTok Events API, GA4 from one place.
Consent Mode forwarded, deduplication verified.

Rule

1×

One event id shared by browser and server. Counted once.

05 — Shopify

The store the campaign actually meets.

Landing, product story and checkout, with customer events wired in as part of the build. Not a tag someone pastes in afterwards.

Pages built for the traffic you already pay for.
Customer events and web pixel sharing the server's event id.
Catalogue and replenishment flows when the brand has them.

A hand holding a phone with a sneaker product page, on a lime backdrop

06 — Attribution

Which pound made the order?

Attribution read against exported orders, refunds included, consent rate visible. The ad platforms get a voice. They do not get the final word.

Platform-reported versus order-level, side by side.
Refunds, discounts and subscriptions included.
A monthly reading you can open yourself.

Two readings

Platforms report

Orders support

Illustrative. Real gaps vary by account.

09 — Start a project

Let’s make it perform.

Bring the store, the ad accounts and the figure you do not trust. We will tell you if the first job is measurement, media or the page.

Start a project

shlafzn.ltd@gmail.com