Host 01
Stape
Stape hosts the server-side Google Tag Manager container. We use it when the brand wants a custom domain, a broad set of power-ups, and a container the media team can keep living in. We implement it. We do not claim to be Stape.
Server-side tracking
The browser is no longer a reliable witness.
Ad blockers, intelligent tracking prevention and consent all drop pixels. A server container beside the Shopify store makes the order, not the surviving cookie, the thing media is judged against.
From click to order
One chain. Every link carries the same id.
The click id enters on the ad, the session and consent state join on the landing page, the order id and refund status come from Shopify, and the server event leaves with all of it attached.
Meta CAPIGoogle Enhanced ConversionsTikTok Events APIGA4Consent Mode v2
01 · Source
Meta ads
02 · Store
Landing page
03 · Intent
Checkout
04 · Truth
Shopify order
05 · Signal
Server event
StapeAddingwellGA4GTMMeta CAPITikTok
Host 02
Addingwell
The other home we implement, often when a European host and a consent-aware first-party setup is the cleaner fit. One primary container. Two vendors only if there is a reason that survives a conversation.
Source of truth
Shopify
Customer events and, where it still belongs, the web pixel send the same event id the server will use. Purchase, refund and customer state travel with that id.
Consent
A refusal travels as a refusal.
The choice made on the store is forwarded with the hit. Destinations receive what the consent state allows. We will not configure marketing tags to ignore it.
0
marketing tags fired against a refusal.
Definition of done
Not a container that exists. A container you can audit.
Browser and server share an id, so Meta, Google and TikTok deduplicate instead of double counting the purchase.
What we need from you
Four things before the first container.
- Shopify staff or collaborator access.
- The ad accounts the spend actually runs in.
- The consent tool you use, or a decision to choose one.
- Someone who can approve the privacy notice on the store.
We will not fire marketing tags against a refused consent, and we will not publish a return figure the orders do not support.
Book a tracking audit09 — Start a project
Let’s make it perform.
Bring the store, the ad accounts and the figure you do not trust. We will tell you if the first job is measurement, media or the page.